Spotify - Company Business presentation Essay

2010-06-18

Making money in a world of totally free

Group 15

Adam Hjorth 7081209027

John Andersson 7081209042, Elisabet Edner 7081209032, Jonatan Ehn 7081209033, Jakob Johansson 7081209045, Jonathan Lam 7081209046, Jenny Wang 7081209044

STAND OF ITEMS

TABLE OF CONTENT........................................................................................................................................... two WHAT IS SPOTIFY?............................................................................................................................................. 3 INCOME MODEL............................................................................................................................................... 3 THE VALUE STRING.............................................................................................................................................. 4 Main Activities....................................................................................................................................... a few Supporting actions.................................................................................................................................. 5 FIVE FORCES....................................................................................................................................................... 6 Competitors............................................................................................................................................... 6 Substitutes................................................................................................................................................. 6 New Entrants............................................................................................................................................. 6 Suppliers.................................................................................................................................................... 7 Consumers.................................................................................................................................................. 7 TECHNOLOGY............................................................................................................................ 8 REALIZATION: SPOTIFY IN PAST TIMES, PRESENT, AND FUTURE.......................................................................... eight

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PRECISELY WHAT IS SPOTIFY?

Spotify is an internet music service which makes it likely to legitimately stream music with peer-to-peer technology. To work with the assistance, users must download a program compatible with House windows and Mac pc OS Times. Its business design is to aggregate content via rights slots, distribute it to consumers through a specialized platform, and generate earnings through users who select either a totally free ad-funded services or a membership service. The objective of Spotify is to help people listen to whatever music they want, every time they want, anywhere they want. Spotify creates benefit in its assistance, which give users convenience and simpleness. Consumer conserve time with Spotify and have 24-hour gain access to anywhere. In addition , users may interact with others who reveal similar music tastes. The business is relatively new on the market, it had been founded 2006 by the Swedish entrepreneurs Daniel Ek and Martin Lorentzon and released for public access in October 08. From that point, Spotify has broadened from a Swedish market to a industry covering many European countries. This now has their eyes around the global industry. There are four different variations of the music service known as Free, Available, Premium and Unlimited. Spotify Free (invite only) is just as the brand implies – for free, nevertheless comes with ads in between tunes. Spotify Open is free as well, nevertheless there is a restriction of twenty hours per month. To obtain access to Spotify Premium, users have to pay a monthly registration fee of 99 SEK, and will gain privileges just like ad cost-free music,...



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