Wild Rolled oats Incorporated Circumstance Analysis Composition

Wild Oats, Designed

Problem Identity

Problem:

Wild Oats Markets, Incorporation. (Nasdaq: OATS), was a leading natural and organic food retailer. The corporation operated one hundred ten natural food stores in 24 states and British Columbia, Canada. The Company's markets included: Wild Oats Marketplace, Henry's Farmers Marketplace, Sun Harvesting and Capers Community Markets. Wild Rolled oats was a great operator of natural food stores and farmers marketplaces in North America. The stores offered dry food, meat, chicken, seafood, dairy, frozen, prepared foods, bakery, vitamins and supplements, into the body care, and household products (www.en.wikipedia.org/wiki/Wild_Oats_Markets). Untamed Oats was acquired chances are the nation's major natural foods grocer, Complete Foods (Nasdaq: WFMI). Primarily based out of Austin, TEXAS, Whole Food has been the long-time rival of Wild Oats. Whole Foods paid $565 million in acquiring Wild Rolled oats and also believed the $106 million indebted that Outrageous Oats acquired outstanding. Issue Analysis:

While rivaling with Entire Foods shops in the years between 95 and 2005, Wild Rolled oats was unable to return to the fast progress it once had. Crazy Oats growth rate was obviously a steady 6 percent yearly, while Whole Foods effective in 21 percent during the same time period. Perry Odak, who had been Wild Rolled oats Chief Executive Workplace since 2001, struggled to aid the company recover from its issues that were the effect of a string of store and market purchases throughout the years. What could have got Wild Rolled oats done in another way for the organization to not possess caused those to go into a $106 million financial debt and eventually come out by simply its leading competitor?

Alternative Solutions

Alternative one particular:

In 1991 and 1992, Outrageous Oats opened up 3 retailers in Santa Fe and Albuquerque, Fresh Mexico, and another in Colorado. The alternative was to merely keep the retailers that they experienced and focus on those. A good example to analyze is definitely when Untamed Oats attained Alfalfa's in 1996. Pros-

i� Development to a corporation means stock options and share selling price climbs pertaining to the inventory owners, therefore , as Crazy Oats continually keep beginning other stores at an instant pace, stockholders are happy that the company's equity is growing. When Alfalfa's was acquired in 1996, both equally companies acquired much in accordance. Their dedication to offering wholesome, organic foods was joined with all their commitment to their employees and the community. As well, both retailers had profit-sharing plans. Downsides

i� Untamed Oats keeps growing too fast. Because of this, management is losing touch with its workers. When Alfalfa's was attained in 1996, both companies had very much in common, however the two businesses took discomfort to distinguish themselves, particularly in Boulder. President of Crazy Oats, Michael Gilliland, discussed about Crazy Oats and Alfalfa's, " They take the high end; put into effect the low end. We have affordable prices, are more lowed key, and therefore are not so keen to premium items. " Elizabeth Make, wife of Gilliland, stated " We're a hard-core natural foods store. That they concentrate on meals service. We all concentrate on mass and mainstream grocery" (http://www.fundinguniverse.com).

Alternative a couple of:

Pros-

i� Shares Offered: After the acquisition of Alfalfa's, Crazy Oats centered on its next significant goal, regarding offering shares of the business on the general public market. In October 3, 1996, the organization achieved that goal, supplying 1 . 69 million shares of share on the NASDAQ. Speculation was high which the stock will soar with the initial public offering (http://www.fundinguniverse.com). Cons

i� Although Outrageous Oats had an offer value of $25 per talk about, the trading was low and the stock closed can be at only $25. 38. Brokers did not appreciate Wild Oats' philosophy. One particular broker said to the Rocky Mountain News, " I'm from New york, and, believe me, health food is certainly few and far between. You walk out of any exchange at midday, and they are inhaling hot pups, pizzas, and gyros. " (http://www.fundinguniverse.com). Alternative 3:

" We believe strongly in...

Sources: http://www.encyclopedia.com/doc/1G1-159664205.html

http://www.fundinguniverse.com/company-histories/Wild-Oats-Markets-Inc-Company-History.html

http://phx.corporate-ir.net/phoenix.zhtml?c=70699&p=irol newsArticle& ID=963549& highlight=

http://www.investmentu.com/2009/February/whole-foods.html



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